Upcoming Events


We are excited to launch our brand new website for the Executive PA Forum Ireland – www.executivepaireland.ie.

The Forum is Ireland’s ONLY conference for Ireland’s Executive Assistants and P.As – the 2016 Executive PA Forum takes place Monday May 9th (conference day) & Tuesday May 10th (workshop day) at Croke Park Meetings & Events. Our keynote speaker this year is Zelda la Grange, former PA to Nelson Mandela.

The Forum is a wonderful opportunity to network with your professional peers, to learn from each other and feel part of Ireland’s largest and growing community of EAs & PAs, Office Managers and administrative support staff in Ireland today.

For any further information, please contact events@zoomin.ie 



Due to the success of Maria Jose Lynch’s (www.confidencebuilding.ie) workshop at this year’s  Forum, we are hosting another Confidence & Assertiveness Skills one day workshop on Saturday 20TH September 2014, at the Sandymount Hotel, Dublin 4

How Will this Workshop Help Me?

Do you tend to avoid conflict and withdraw because you are not sure of what to do or say? Do you find it difficult to express your opinions and feelings, particularly with people who appear to do so with ease? Are you facing bullies in your line of work or personal life? If the answer to any of the above is yes, this workshop is for YOU :

  • Explore how to manage conflict with an assertive mindset
  • Discover how to set healthy boundaries and protect your energy during challenging situations
  • Learn ways to value yourself, contributing towards a more positive self-esteem
  • Take time out to learn and practice this crucial skill in a safe environment

Maria delivers her workshops in a warm, inclusive and interactive way, offering you a range of practical exercises that are designed to build your confidence and improve your assertiveness skills. You will leave the day feeling re-energized and motivated, ready to put what you have learned into practice.

To book your place contact fiona@zoomin.ie or call 087-778-1952

Early Bird Rate of €100 until Aug 31st incl. lunch + 2 tea/coffee breaks. Limited places available so book now to avoid disappointment !Full rate of €125 will apply from September 1st .You can pay by cheque, bank transfer, credit/debit cardFor more info on booking your place, please contact fiona@zoomin.ie

Maria’s article for the Irish Independent :
Here’s what some of our previous participants have said :

‘Delivered in a very positive manner. Maria is an excellent tutor. The group was also very interactive and all worked – a most enjoyable morning.’

‘Maria is an exceptional facilitator. Her positive energy and engaging bubbly personality made the workshop even more interesting. I have taken away very useful tips.’

‘Thoroughly engaging, insightful and informative. Maria was a wonderful facilitator and would be hoping to attend her workshops/seminars. Brought a realistic perspective to the morning and would love it to be longer.’

‘Very interesting and uplifting. I learned tools and techniques which will help in the workplace, Maria is warm and inspiring. I really enjoyed! Thanks.’

‘Super content. Maria has the ability to read ‘potential’ situations so her course is relevant to a wide range/type of person.’

‘Certainly been given confidence and recommend the course highly.’

‘Maria is honest and real in her presentation and clearly wants us to receive the skills she teaches so we do change and become more assertive. We built upon the skills of body posture, facial, tone, and understanding the importance and effect of these individual elements. Excellent speaker – she cares about her work and the participants.’

‘Maria was completely engaging. I loved the interactivity of this workshop. ‘


Our keynote speaker Deborah Shaw, President of the Association of Celebrity Assistants  was speaking to John Murray this morning about next week’s 5th Executive PA, Secretary & Admin Forum at the Radisson Blu Royal Hotel, Dublin. The Forum is taking place May 19th and 20th and is proudly sponsored by Cpl Office Support, Radisson Blu Royal Hotel, Dublin, Killarney Convention Centre, Sonix Entertainment and Arnotts.

Forum 2014 program


We are also welcoming back the PA Awards to Ireland in collaboration with PA-Assist.com, of which Deborah is also a judge.  The Awards ceremony is taking place on Tuesday May 20th, and will be hosted by TV3′s Sybil Mulcahy! For more details please contact aisling@zoomin.ie.

Here is Deborah’s interview with John Murray :

Looking forward to hearing more stories at the Forum Deborah !


Executive PA, Secretary & Admin Forum 2014

We are delighted to announce that this year’s Executive PA, Secretary & Admin Forum will take place on May 19th & 20th this year, at the host venue Radisson Blu Hotel, Golden Lane, Dublin. The forum is also generously sponsored by Cpl Office Support.

We are very much looking forward to keynote speaker Deborah Shaw joining us at the Forum, to deliver her presentation ‘Living the High Life?…As a Celebrity PA’ . Deborah began her career as a PA to Charlton Heston and has had a fascinating career since then. She is currently the President of the Association of Celebrity Assistants and we look forward to welcoming her to Dublin.

We are making a few changes to this year’s program – namely the workshop day will now take place on Monday May 19th, with our Forum Day taking place on Tuesday 20th.

Workshop Day – Monday May 19th

Maria Jose Lynch will facilitate this years first workshop called Assertiveness & Confidence-Building Workshop. Maria is a qualified NLP Practitioner and Master EFT and TAT Practitioner.

Maria Jose Lynch

The second workshop of the day is called Personal Brand: Motivate, Communicate and Network yourself to a better brand will be facilitated by Peter Cosgrove, Peter is a director with CPL, he is also the President of the National Recruitment Federation and Chairman of Junior Achievement Ireland.

The third workshop of the day, the ABC’s of Success Workshop will be facilitated by John Francis Leader, John is a consulting psychologist and cognitive scientist.

The final workshop of the day will be facilitated by Ronan Flood, Ronan is a consultant with Warrior Consulting and his workshop is called Success Insights and Colours Profiling.

Forum Day – Tuesday May 20th

The first presentation of the day Together is Better! will be facilitated by Aine McMullen, who is an Executive Assistant at MetLife.

The second presentation, Managing Multiple Bosses & the Benefits of Working Strategically with Your Executive will be presented by Natalie Egan, who is an Executive Assistant at Oracle.

Following the break Richard Minchin, Lauren Redmond and Vanessa McKay of CPL Office Support will present The Career Zone.

The Keynote Commentary: Living the High Life? …As a Celebrity PA will be presented by Deborah Shaw, the President of the Association of Celebrity Assistants – UK

The Moving your Career in the Right Direction presentation will be presented by Jane Donnellan after the Networking Lunch. Jane is a Senior Business Analyst, Change at Ulster Bank – Corporate Banking Division.

Patricia Goggin will present The Career PA and Useful Tools & Technology to Help Along the Way. Patricia is an Executive Assistant with the Irish Dairy Board.

The Power of Non-verbal Communication will be presented by John Francis Leader, who is a Psychologist & Cognitive Scientist.

The concluding presentation, THE GREAT DEBATE will include panellists Richard Minchin, Manager, Cpl Office Support. Madeline Riley, Acting General Manager, Radisson Blu Royal Hotel, Dublin. John Palmer, Managing Director, Storm Media and PA-Assist.com. Patricia Goggin, Executive Assistant, Irish Dairy Board.

Please see the following link for more details on this year’s Forum http://www.zoomin.ie/wp-content/uploads/2014/04/EPAFBrochure1.pdf

For any further information, please contact fiona@zoomin.ie

PA/EA/VA Awards are now upon us !!!

The PA/EA/VA Awards are taking place on Tuesday May 20th at 7.30pm, after the Executive PA, Secretary & Admin Forum has concluded, at the Radisson Blu Royal Hotel, Golden Lane. The new format of the PA awards will be focussing on recognising professional excellence, personal development and achievements. For the first time at the PA Awards ceremony, new category awards will also be made to Virtual Assistants (frequently self-employed work from home PA professionals), acknowledging the growth of this new career choice for PAs and Office Professionals in the future.

The Awards ceremony, hosted by TV3’s Sybil Mulcahy, will kick off with a champagne reception at 7.30pm, followed by a 4 course meal, the presentation ceremony and entertainment provided by Sonix Entertainment.

Special discount available for members of PA-Assist @ €55.

For more details contact fiona@zoomin.ie

Enter now – PA of the Year Awards for All-Ireland 2014

Entry forms are now available – please send your expressions of interest to awards@pa-assist.com.

Entries are welcomed and Awards will be made for:
PA of the Year 2014 – All-Ireland
Best Newcomer PA 2014 – All-Ireland
Best Event of the Year organised by an EA/PA for their company

Virtual Assistants – our latest breaking news:
The BeMyVA VA awards for All-Ireland will also be presented at this event, and winners can go on to the Grand Finals November 2014.

VA of the Year 2014 – All-Ireland
Best Newcomer VA 2014 – All-Ireland

Virtual Assistant Award entry forms are now available from awards@bemyva.com.

Keep up to date with our newsletters, or follow us on Twitter @pa_assist or @paofyearireland

All of above subject to Zoom In, BeMyVA and pa-assist.com’s Terms and Conditions for the Event(s) and Awards.


Zoom In are currently compiling the results of the nationwide survey they did in collaboration with PA-Assist.com. We hope to announce the results of the survey as well as dates for this year’s Forum and other exciting news within the next few weeks, so stay tuned for more info!

For further information please contact:

Fiona Kelly, fiona@zoomin.ie or call 085 826 4072


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